About Us

The Life Ideal is a new online store based in Oakland, California. 

Our mission is to provide customers with unique items that will add harmony and flavor to their daily lives by delivering comfort, convenience, joy, inspiration, rest and adventure.  

During a 12-week recovery from heart surgery, our founder, Robb, began a new venture to help provide for his family. He firmly believes that success begins with absolute respect for the customer and for the customer's experience.

Our most important goal is to assure that your needs, wants and interests are acknowledged, understood and met.

We want you to know how glad we are you chose to visit and hope that you will find a few things you like.  Please don't hesitate to let us know about your shopping experiences. Are there things you'd like to see?  Do our products and services provided the enjoyment we hope and think they will?  Your satisfaction and an enjoyment is our motivation!